According to a report in Axios published on Tuesday and citing "a source familiar with the company's plans," the retailer is searching through its voice technology venture capital unit, Alexa Fund, for podcast companies to acquire. According to Axios' source, Amazon is particularly interested in podcasts that have a local focus. Apparently, Amazon "sees a strategic advantage in podcasts by leveraging Alexa voice tech to help users discover personalized content," Axios wrote. Read More...
Report: Amazon Looking to Invest in Podcast Content
According to a report in Axios published on Tuesday and citing “a source familiar with the company’s plans,” the retailer is searching through its voice technology venture capital unit, Alexa Fund, for podcast companies to acquire. According to Axios’ source, Amazon is particularly interested in podcasts that have a local focus. Apparently, Amazon “sees a strategic advantage in podcasts by leveraging Alexa voice tech to help users discover personalized content,” Axios wrote.