Roku said it saw some signs of improvement in the advertising market and vowed to slow down expenses this year, while the streaming company’s battered stock continued to rebound. San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware, but derives most of its revenue from advertising. It sells all ads viewed on its own streaming service the Roku Channel and sells some ads that appear on other streaming services viewed on Roku devices. Read More...
Roku said it saw some signs of improvement in the advertising market and vowed to slow down expenses this year, while the streaming company’s battered stock continued to rebound. San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware, but derives most of its revenue from advertising. It sells all ads viewed on its own streaming service the Roku Channel and sells some ads that appear on other streaming services viewed on Roku devices.
