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Quartz
Why Rivian tried to charge customers an extra $20,000 for pre-orders
Electric vehicle (EV) maker Rivian reversed course on a price increase yesterday (March 3) that would have charged customers 20% more than the amount originally listed for their cars. In a letter to customers, Rivian CEO RJ Scaringe said the decision ” broke the trust we have worked to build with you,” and that the original price will be honored on Rivian pre-orders made before March 1. The electric truck and SUV maker first began taking pre-orders for its cars in 2018, and soon after, gained financial support from major backers including Amazon, which is waiting on an order of 100,000 Rivian electric delivery vans.
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