Salesforce (CRM) is tossing its hat into the AI ring.
The company formally announced Einstein GPT today, which it says is the world’s first generative AI customer relationship management (CRM) technology. Salesforce said Einstein GPT can generate personalized emails for salespeople to fire off to customers and create specific responses for key customer questions. It will also be capable of auto-generating code for developers.
“With this next generation of generative AI, what it means is that AI is going to be able to do even more for you,” Salesforce CEO Marc Benioff told Yahoo Finance Live last week. “It can code for you. It can write letters for you if you’re a sales executive or a service executive. It’s going to be able to create content. There’s a lot of things that AI is able to do today that we couldn’t do 10 years ago.”
Salesforce added two finer points to its splashy debut as the stock jumped in premarket trading.
First, the company says it’s combining OpenAI’s enterprise-grade ChatGPT technology with its private AI models to drive relevant and trusted AI-generated content for customers.
Second, Salesforce Ventures is launching a $250 million generative AI fund that invests in up-and-coming players in the space.
Benioff, who believes his company has now hit the hyper-space button on its turnaround plan, is particularly jazzed up by what generative AI could do for his business long term.
“We’re really about to enter an incredible new world where AI is going to really help all of our customers be more productive, have higher performance, and ultimately be far more profitable,” he added.
This is breaking news.
Brian Sozzi is Yahoo Finance’s Executive Editor. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.
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