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Salesforce Named a Leader in Data Management Platforms by Independent Research Firm

SAN FRANCISCO , July 12, 2019 /PRNewswire/ -- Salesforce , the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: ... Read More...

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="SAN FRANCISCO, July 12, 2019 /PRNewswire/ –&nbsp;Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019.” data-reactid=”11″>SAN FRANCISCO, July 12, 2019 /PRNewswire/ — Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019.

Salesforce (PRNewsFoto/salesforce.com) (PRNewsfoto/Salesforce)

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Salesforce's Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalize and engage their customers across every touchpoint. Audience Studio provides marketers with a platform to capture customer data, segment audiences with Einstein AI for engagement across all channels and gain a better understanding of customer preferences.” data-reactid=”23″>Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalize and engage their customers across every touchpoint. Audience Studio provides marketers with a platform to capture customer data, segment audiences with Einstein AI for engagement across all channels and gain a better understanding of customer preferences.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content=""The combination of customer expectations for personalization and transparency when it comes to their data is the reality for today's marketers," said Bob Stutz, CEO of Salesforce Marketing Cloud. "Marketing Cloud Audience Studio provides built-in consumer consent controls, advanced audience segmentation with the power of Einstein and extends activation beyond programmatic advertising to all digital marketing channels."” data-reactid=”24″>”The combination of customer expectations for personalization and transparency when it comes to their data is the reality for today’s marketers,” said Bob Stutz, CEO of Salesforce Marketing Cloud. “Marketing Cloud Audience Studio provides built-in consumer consent controls, advanced audience segmentation with the power of Einstein and extends activation beyond programmatic advertising to all digital marketing channels.”

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Salesforce Marketing Cloud is the leading digital marketing platform. With Salesforce Marketing Cloud, marketers can know their customers, personalize marketing with Einstein, engage with them across email, mobile, social digital advertising and more, and analyze the impact to improve campaign performance.” data-reactid=”25″>Salesforce Marketing Cloud is the leading digital marketing platform. With Salesforce Marketing Cloud, marketers can know their customers, personalize marketing with Einstein, engage with them across email, mobile, social digital advertising and more, and analyze the impact to improve campaign performance.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Additional Information” data-reactid=”26″>Additional Information

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Connect with Salesforce” data-reactid=”30″>Connect with Salesforce

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (CRM), visit: www.salesforce.com.” data-reactid=”34″>About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (CRM), visit: www.salesforce.com.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.” data-reactid=”35″>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.

 

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