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Shopify Is Expanding Its Augmented Reality Ecosystem

Shopify (NYSE: SHOP) recently bought Primer, an augmented reality app that lets users digitally preview the effects of tile, wallpaper, and paint changes to homes, for an undisclosed sum. In a blog post, Primer said it was "excited to have the opportunity to realize" its "founding conviction of building immersive shopping experiences on a massive scale at Shopify," and will shut down the app on July 10. It might seem surprising for Shopify, which provides self-service e-commerce services to smaller businesses, to buy an AR app. Read More...

Shopify (NYSE: SHOP) recently bought Primer, an augmented reality app that lets users digitally preview the effects of tile, wallpaper, and paint changes to homes, for an undisclosed sum. In a blog post, Primer said it was “excited to have the opportunity to realize” its “founding conviction of building immersive shopping experiences on a massive scale at Shopify,” and will shut down the app on July 10. It might seem surprising for Shopify, which provides self-service e-commerce services to smaller businesses, to buy an AR app.

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