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Smartphones fuel online shopping splurge as US marks Black Friday

Millions of Americans were avoiding shopping malls and instead reaching for their smartphones to land Black Friday bargains, fuelling a boom in online orders over the extended Thanksgiving holiday. “The lines aren’t what they used to be,” said Charlie O'Shea, lead retail analyst at Moody’s, who toured stores in suburban Philadelphia after doors opened on Thanksgiving. TVs were being promoted heavily, with Amazon offering 50 per cent off some 4K models. Read More...

Millions of Americans were avoiding shopping malls and instead reaching for their smartphones to land Black Friday bargains, fuelling a boom in online orders over the extended Thanksgiving holiday. “The lines aren’t what they used to be,” said Charlie O’Shea, lead retail analyst at Moody’s, who toured stores in suburban Philadelphia after doors opened on Thanksgiving. TVs were being promoted heavily, with Amazon offering 50 per cent off some 4K models.

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