Shares of Snap Inc. (SNAP) have soared in the past year on surging revenue and traffic growth, marking a striking turnaround from the stock's decline after it went public less than three years ago. The key metric investors are likely to focus on to measure Snap's health will be growth in average daily users (DAUs), which helps determine how much the company can charge for advertising. A key challenge is that Snap has not posted a profit in the 11 quarters since the stock opened on the public exchanges in 2017 . Nonetheless, the stock has outperformed the S&P 500 by a wide margin in the last 12 months, rising an impressive 193% compared to 23% for the index. Read More...
Snap Earnings: What Happened with SNAP
Shares of Snap Inc. (SNAP) have soared in the past year on surging revenue and traffic growth, marking a striking turnaround from the stock’s decline after it went public less than three years ago. The key metric investors are likely to focus on to measure Snap’s health will be growth in average daily users (DAUs), which helps determine how much the company can charge for advertising. A key challenge is that Snap has not posted a profit in the 11 quarters since the stock opened on the public exchanges in 2017 . Nonetheless, the stock has outperformed the S&P 500 by a wide margin in the last 12 months, rising an impressive 193% compared to 23% for the index.
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