Snapchat is becoming an increasingly popular platform for political advertising, as campaigns seek to target younger audiences and take advantage of the detailed user data the messaging app offers. The social media app, which is actively used by more than 200m people, has seen a jump in political advertising revenues in the past few months, according to figures from the Washington-based Center for Responsive Politics. This has been boosted in part, experts say, by Snapchat’s younger demographic of users. Read More...
Snapchat is becoming an increasingly popular platform for political advertising, as campaigns seek to target younger audiences and take advantage of the detailed user data the messaging app offers. The social media app, which is actively used by more than 200m people, has seen a jump in political advertising revenues in the past few months, according to figures from the Washington-based Center for Responsive Politics. This has been boosted in part, experts say, by Snapchat’s younger demographic of users.
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