Snapchat, NBC to partner on Tokyo Olympics coverage
NBC Olympics and Snap Inc. are once again partnering to put coverage of the Games in the hands of millennials and Generation Z. The division of NBC Sports Group, itself part of Comcast Corp. (NASDAQ: CMCSA), will create four daily Snapchat shows during the Tokyo Olympics. The deal marks the third Olympics collaboration between the two companies following Rio 2016 and PyeongChang 2018. NBC plans to release more than 70 episodes for the Snap (NYSE: SNAP) app leading up to and during the event — more than triple the number compared to the 2018 Games — including for the first time two daily highlights programs that will be updated “in near real-time throughout the day.” In addition, two unscripted Snapchat shows will release two new episodes per day: “Chasing Gold,” which debuted during PyeongChang, following the journeys of Team USA athletes, and a new daily recap of the day’s most memorable moments.
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