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Snapchat Wants to Compete With TikTok, Plans Revenue Share With Popular Users

How much would you pay to keep Loren Gray happy? The more time you spend on TikTok and Snapchat, which is owned by Snap Inc. , the more the companies can charge for advertiser impressions. In addition to accounts run by actors and pop stars such as Zendaya and The Weeknd, Snapchat and TikTok has created a world of mini-celebrities that might be largely unknown to anyone old enough to rent a car. Read More...

How much would you pay to keep Loren Gray happy? The more time you spend on TikTok and Snapchat, which is owned by Snap Inc. , the more the companies can charge for advertiser impressions. In addition to accounts run by actors and pop stars such as Zendaya and The Weeknd, Snapchat and TikTok has created a world of mini-celebrities that might be largely unknown to anyone old enough to rent a car.

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