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Snap’s Meta Move: Swiping Ad Gurus to Revitalize Its Ad Strategy

Snap Inc (NYSE: SNAP) roped in two former Meta Platforms, Inc (NASDAQ: META) employees to expand its advertising business. Snap appointed Patrick Harris to the new role of senior vice president of partnerships to drive personalized use of the company's technology. Harris will report to COO Jerry Hunter, Bloomberg reports. Snap named David Sommer as Head of Verticals, responsible for working with consumer packaged goods companies to use Snap's tools. Read: What's Not Working for Mark Zuckerberg's Read More...

Benzinga

Meta Eyes Raising $7B Via Bond Offering, Its Second Since 2022

Meta Platforms, Inc (NASDAQ: META) is eying to raise $7 billion via a second bond sale in a five-part deal. The longest portion of the offering, a 40-year security, could yield 215 basis points over Treasuries, Bloomberg reports. Meta raised $10 billion in its first-ever corporate bond sale in 2022. Read: What’s Not Working for Mark Zuckerberg’s Meta? Employee Morale, Metaverse and TikTok Struggles Tilt Scales It plans to use the fresh funds to help finance capital expenditures, repurchase outst

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