HELSINKI, Finland, Sept. 16, 2025 /PRNewswire/ — A staggering 40% of new web pages fail to be indexed by Google within their first month, rendering them invisible to search audiences and resulting in significant lost revenue. This is a key finding from a new study by Finnish tech startup SpeedyIndex, which analyzed over one million URLs and identified a growing “indexing crisis.”
This “indexing lag” between content creation and search visibility is fueled by an explosive growth in online content, much of it AI-generated. Google’s crawlers are overwhelmed, forcing them to prioritize established websites and leaving new content from emerging businesses in a search “blind spot.” This aligns with broader industry findings, such as an Ahrefs study which found that nearly 91% of all content gets zero traffic from Google, largely because it remains unindexed or fails to rank.
“Companies are investing heavily in content that no one ever sees,” states Victor Dobrov, founder of SpeedyIndex. “This is no longer a technical trifle for SEO specialists; it’s a fundamental barrier to business growth. If you don’t exist in Google, you don’t exist online.”
In response, SpeedyIndex has launched its new Drip-Feed indexing feature. This tool helps marketers navigate the crisis by making their SEO efforts appear more natural. It allows users to submit URLs for indexing gradually over a chosen period, simulating the organic growth pattern that Google rewards.
The Drip-Feed functionality is a strategic solution for:
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New Websites: Establishing credibility with a natural growth pattern.
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Large-Scale SEO Campaigns: Safely indexing hundreds of URLs without triggering spam filters.
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E-commerce Stores: Ensuring new product pages are discovered organically.
“Indexing is no longer a given—it’s a privilege,” Dobrov continued. “Our Drip-Feed feature helps websites strategically demonstrate their value over time, proving they are a resource worth showing to users.”
This new safety-focused feature complements SpeedyIndex’s core high-speed indexing service. While its VIP Queue can secure a Googlebot crawl in minutes for time-sensitive content, the Drip-Feed option provides the strategic patience required for sustainable SEO success.
Every new user receives 100 free link credits to test the full suite of tools, including the new Drip-Feed feature.
About SpeedyIndex:
SpeedyIndex is a Finnish technology startup providing data-driven solutions to critical SEO challenges. The company empowers digital marketing professionals worldwide to ensure their content is seen by search engines quickly and safely.
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