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TechCrunch
Charles raises $20M to bring conversational commerce to WhatsApp in Europe
Conversational commerce isn’t exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash. As part of that broader movement, the mighty WhatsApp, a dominant force in the messaging world, has been pushing deeper into the business arena with myriad tools to connect retailers with customers — from product catalogs and collections, to shopping carts and Instagram Shops integration. The conversational commerce market is fairly substantial too, with China’s WeChat reportedly facilitating $250 billion in transactions in 2020 alone.
