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The Wall Street Journal

Schlumberger Rebrands as SLB, Dropping Family Name

Schlumberger is changing its name to SLB, dropping the family name of the brothers who founded the oil-field services company nearly a century ago. The company said the punchier moniker, which is effective Monday, is meant to embrace its focus on new-age energy services, such as clean hydrogen and carbon-capture technology. Brothers Conrad and Marcel Schlumberger founded the predecessor to the company that would carry their family name in France in 1926, when they created the Société́ de Prospection Électrique, or the Electric Prospecting Company, according to the company website.

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