Across multiple independent datasets, AI Overviews consistently reduce clicks to product and review pages by 15–35% (and sometimes even over 50%). Until Google provides clear attribution and CTR reporting for AIO links, brands should anticipate continued leakage and adapt their SEO and merchandising strategies accordingly. Tapfiliate, one of the leading affiliate tracking and management platforms for marketers and entrepreneurs, shares insights and ways to secure clicks amidst the AI revolution.
