Danny Vena (The Trade Desk): Once upon a time, ad executives met in smoke-filled back rooms to determine advertising strategies to pitch products to largely captive audiences with limited viewing choices. The company specializes in programmatic advertising, the bleeding edge of digital advertising technology, which employs sophisticated algorithms run on high-speed computers to automate the ad-buying process. Read More...
Morningstar Research
Analyst Report: Take-Two Interactive Software, Inc.
Found in 1993, Take-Two consists of two wholly owned labels, Rockstar Games and 2K. The firm is one of the world’s largest independent video game publishers on consoles, PCs, smartphones, and tablets. Take-Two’s franchise portfolio is headlined by “Grand Theft Auto” (345 million units sold) and contains other well-known titles such as “NBA 2K,” “Civilization,” “Borderlands,” “Bioshock,” and “Xcom.”
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