Every Sunday at 8 p.m. Eastern, tween and teen girls across the country check Crumbl Cookies’ social media to discover the week’s newest flavors. Crumbl co-founders Jason McGowan and Sawyer Hemsley have concocted a perfect recipe of social media and sugar. “Our strategy right from the beginning was social media,” says McGowan, who started the company in 2017 with a single store in Logan, Utah, and is now chief executive. Read More...
Every Sunday at 8 p.m. Eastern, tween and teen girls across the country check Crumbl Cookies’ social media to discover the week’s newest flavors. Crumbl co-founders Jason McGowan and Sawyer Hemsley have concocted a perfect recipe of social media and sugar. “Our strategy right from the beginning was social media,” says McGowan, who started the company in 2017 with a single store in Logan, Utah, and is now chief executive.
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