Most people don’t care if their credit card gets a scratch or a scuff, as long as they can still buy things with it. But the sleek new titanium Apple Card may change that.
Apple Inc. AAPL, +1.08% posted a support page this week detailing how one should care for one’s Apple Card. The card’s laser-etched, matte white coating over titanium makes it stand out — but as anyone with white furniture or appliances knows, it also sets the stage for unsightly blemishes.
For cleaning, Apple preciously recommends that customers “Gently wipe with a soft, slightly damp, lint-free microfiber cloth,” and then “Moisten a soft, microfiber cloth with isopropyl alcohol and gently wipe the card.”
(As of yet, Apple is not selling an iCloth for your cleaning needs.)
Read: Here’s everything Apple isn’t telling you about its new credit card
It notes not to use household cleaners, compressed air or aerosol sprays for cleaning, and for goodness sake, don’t be a barbarian and just put your card loose in your pocket.
And if you have a leather wallet and/or wear jeans, watch out. Apple says fabrics such as leather and denim may cause permanent discoloration to the card, which can also be scratched by keys, change or if placed touching another card in your wallet. Keep it away from magnets, too.
If the above sounds like a bit of a pain, keep in mind that the physical card exists mostly as a status symbol. The card, a joint effort from Apple and Goldman Sachs GS, +0.35% , is intended primarily for mobile use through an iPhone.
The card was made available to consumers Tuesday, and is available to all iPhone owners in the U.S. Apple is promising a quick sign-up process and the elimination of most fees, as well as 2% cash back when using Apple’s Pay app for payment. The physical card will still get you 1% cash back on purchases.
Apple shares are up 34% year to date, compared to the S&P 500’s SPX, +0.82% 16% gain.
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