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The Margin: NRA slammed for touting strong gun sales moments before the initial reports of the Saugus High School shooting

Just before 8 a.m. on Thursday, shots rang out at Saugus High in Southern California, in a school shooting that left two dead and several other students injured. The 16-year-old suspect, a student at the Santa Clarita school, is reportedly in critical condition from a self-inflicted gunshot wound. Read More...

Just before 8 a.m. on Thursday, shots rang out at Saugus High in Southern California, in a school shooting that left two dead and several other students injured. The 16-year-old suspect, a student at the Santa Clarita school, is reportedly in critical condition from a self-inflicted gunshot wound.

While this story, like stories of school shootings that preceded it, made national headlines, the National Rifle Association was getting ratioed for this tweet, which was sent out moments before the news broke:

Ratioed — when a tweet racks up more replies than retweets or likes — is what happens to tweets that create an internet stir for all the wrong reasons.

The replies, in this case, were most made up of those calling the NRA things like “evil incarnate” and “utter ghouls,” along with visual responses such as this:

And this:

The NRA did not immediately respond to a request for comment.

A parent of a Saugus student apparently chimed in as the #GunControlNow hashtag climbed the trending list on Twitter TWTR, +1.25%  :

Meanwhile, the lockdown that was enforced across all schools in Santa Clarita’s William S. Hart School District, which is located about 30 miles outside Los Angeles, has been lifted, CNN reported. Schools in the district, however, were closed on Friday in the wake of the attack.

Kent Wegener of the L.A. County Sheriff’s Department told reporters video from the scene shows the suspect taking a .45-caliber pistol from a backpack before shooting five people and then himself.

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