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The Margin: Porsche just unveiled a huge threat to Tesla’s high-end electric crown

It took awhile — years, in fact — but Porsche on Wednesday marked “the start of a new era” by finally lifting the curtain on the hotly anticipated production version of the all-electric concept that wowed the crowd at the 2015 Frankfurt Motor Show. Read More...

It took awhile — years, in fact — but Porsche on Wednesday marked “the start of a new era” by finally lifting the curtain on the hotly anticipated production version of the all-electric concept that wowed the crowd at the 2015 Frankfurt Motor Show.

Dubbed the Taycan, the new sedan, building in Zuffenhausen, Germany, with a base price topping $150,000, takes aim at the Tesla TSLA, -0.30% Model S. Deliveries will start before the year end.

“We promised a true Porsche for the age of electromobility — a fascinating sports car that not only excites in terms of its technology and driving dynamics, but also sparks a passion in people all over the world, just like its legendary predecessors have done,” board member Michael Steiner said. “Now we are delivering on this promise.”

The Taycan is ‘potentially a nail in the coffin of petrol-fuelled performance cars.’

Top Gear

Speed-wise, the numbers are staggering. The Turbo S version of the Taycan, which carries a price tag approaching $200,000, accelerates from zero to 62 mph in 2.8 seconds, with a range said to be up to 257 miles. Top speed comes in at 161 mph.

The Tesla Model S Performance, by comparison, is a bit more affordable, starting at under $100,000 before incentives, and goes from zero to 60 in 2.4 seconds.

Also, in a nod to sustainability, Porsche, for the first time ever, offers a completely leather-free interior made up of recycled materials.

Porsche

Porsche says it already has more than 20,000 refundable deposits for the Taycan, a number that represents the first full year of production, more or less.

Watch this summary from Top Gear, which hails the car as “potentially a nail in the coffin of petrol-fuelled performance cars”:

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