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The Margin: Tiger Woods wins the Masters, and Nike wastes no time in capitalizing on it

Tiger Woods just completed one of the greatest comebacks in the history of sports, battling back from an injury- and scandal-ridden decade that almost derailed his career for good to win the Masters. And Nike was ready. Read More...

Tiger Woods, battling back from an injury- and scandal-ridden decade that almost derailed his career for good, just accomplished what many believed to be an impossibility: his fifth Masters victory.

In one of the greatest comeback stories in the history of sports, Woods earned the famed green jacket on Sunday by shooting a 13-under par 275 to finish one stroke ahead of Dustin Johnson, Xander Schauffele and Brooks Koepka.

His sponsor Nike NKE, +1.46% which stood by him during the darkest times, was ready, releasing an ad that quickly made its way across social media:

Thanks to the iconic swoosh symbol prominently featured on Woods’s hat, shirt, pants and shoes, the Masters win is worth about $22,540,000 to Nike, according to Apex Marketing data cited in a CNBC story.

Meanwhile, the internet exploded with a host of familiar names, including current and former presidents, cheering Woods for gutting out his 15th major win:

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