The North Face Halts Facebook Ads, Urges Anti-Racist Policies

(Bloomberg) -- The North Face, the sports and outerwear brand owned by VF Corp., said it’s ending paid advertising on Facebook over concern the social-media company is allowing racist content and disinformation to propagate.“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to StopHateforProfit,” the company said in an emailed statement following a Twitter posting.Facebook and Chief Executive Officer Mark Zuckerberg have come under fire for failing to stop the spread of political disinformation and allowing violent or hateful rhetoric to thrive on the site. While Facebook has pulled some campaign ads for President Donald Trump, the site hasn’t taken action on other posts that were removed from social media platforms such as Twitter.Civil-rights groups including the NAACP and the Anti-Defamation League have called for advertisers to pull their money from Facebook in July.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Read More...

(Bloomberg) — The North Face, the sports and outerwear brand owned by VF Corp., said it’s ending paid advertising on Facebook over concern the social-media company is allowing racist content and disinformation to propagate.

“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit,” the company said in an emailed statement following a Twitter posting.

Facebook and Chief Executive Officer Mark Zuckerberg have come under fire for failing to stop the spread of political disinformation and allowing violent or hateful rhetoric to thrive on the site. While Facebook has pulled some campaign ads for President Donald Trump, the site hasn’t taken action on other posts that were removed from social media platforms such as Twitter.

Civil-rights groups including the NAACP and the Anti-Defamation League have called for advertisers to pull their money from Facebook in July.

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