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The Roomba’s Unpredictable, Oddly Mesmerizing Path to Amazon

What began as a $10,000 prototype found its way into the middle of a $1.7 billion corporate acquisition last week when Amazon struck a deal for iRobot —which is better known as the company that makes the Roomba. Amazon also wanted the Roomba because it’s a robot that uses cameras, sensors, artificial intelligence and machine learning to hoover incredible amounts of data. Amazon says it has been “very good stewards of peoples’ data across all of our businesses” and that it isn’t acquiring iRobot to gather intelligence from inside customers’ homes. Read More...

What began as a $10,000 prototype found its way into the middle of a $1.7 billion corporate acquisition last week when Amazon struck a deal for iRobot —which is better known as the company that makes the Roomba. Amazon also wanted the Roomba because it’s a robot that uses cameras, sensors, artificial intelligence and machine learning to hoover incredible amounts of data. Amazon says it has been “very good stewards of peoples’ data across all of our businesses” and that it isn’t acquiring iRobot to gather intelligence from inside customers’ homes.

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