As uncertainty over the outcome of Sino-American trade talks grows, so does the possibility of longer-than-expected negotiations or an all-out trade war.
The Trump administration has laid the groundwork to unexpectedly increase duties on $200 billion in Chinese imports to 25% from 10% at 12:01 a.m. Eastern Time on Friday. That escalation has prompted strategists at Goldman Sachs to offer some timely trading strategies, if trade negotiations, set to kick off on Thursday, break down.
See: ‘China has chosen to retreat’ — the U.S. view as negotiations reach critical juncture
The investment bank’s analysts, led by chief equity strategist David Kostin, are recommending that investors target services firms, which they describe as less exposed to trade policy (including retaliatory moves) and have better corporate fundamentals, as a group that could help to insulate investors from tariff-fueled volatility.
Goldman expects companies within services to outperform those that provide goods, including consumer products and hardware, like iPhone maker Apple Inc. AAPL, +0.69% and Johnson & Johnson JNJ, +0.17% for example. Shares of Apple have gained nearly 30% this year, while those for J&J are up 8.8%.
Here’s how Goldman describes their thinking around services:
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Services stocks have less foreign input costs that might be subject to tariffs and are also less exposed to potential trade retaliation given they have less non-US sales exposure than Goods companies. Services stocks have faster sales and earnings growth, more stable gross margins, and stronger balance sheets. The relative valuation of Services vs. Goods is slightly elevated versus history. |
The Goldman strategists go on to say:
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Services stocks have faster sales and earnings growth, more stable gross margins, and stronger balance sheets. The relative valuation of Services vs. Goods is slightly elevated versus history. |
The analysts say that within the services sector, software companies, media and entertainment names, and retailers and banks, could be solid investment bets.
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More specifically, the bank spotlights Google-parent Alphabet Inc. GOOG, -0.20% GOOGL, -0.26% Microsoft Corp. MSFT, +0.41% and Amazon.com Inc. AMZN, +0.25% as top names. Shares of Alphabet’s class A and C shares are up by about 13% so far this year, those for Microsoft are up 24%, while Amazon shares have climbed 28.4% over the same period.
Underlining their point, Goldman analysts included a chart showing the relative performance of services against returns for goods during periods of escalating U.S.-China trade tensions:
Here’s a fuller list of the largest companies in Goldman’s services group:
| Company | YTD RETURN |
| Facebook Inc. FB, +0.25% | 44.7% |
| Berkshire Hathaway Inc. Cl B BRK.A, +0.50% | 3.2% |
| JPMorgan Chase & Co. JPM, +0.02% | 16.3% |
| Visa Inc. V, +0.72% | 22.3% |
| Bank of America BAC, +0.12% | 22% |
| Cisco Systems Inc. CSCO, +0.70% | 24.3% |
| Verizon Communications Inc. VZ, -0.46% | 0.5% |
| Walt Disney Co. DIS, +1.55% | 23.4% |
| Home Depot Inc. HD, +0.66% | 14% |
| Mastercard Inc. MA, +0.62% | 30.6% |
| AT&T Inc. T, -0.59% | 6.4% |
| UnitedHealth Group Inc. UNH, +0.97% | -3.6% |
| Wells Fargo & Co. WFC, -0.17% | 2.4% |
| Comcast Corp. Cl A CMCSA, -0.05% | 25.3% |
| Netflix Inc. NFLX, -1.34% | 35.7% |
| Citigroup Inc. C, +0.63% | 32% |
| McDonald’s Corp. MCD, +0.34% | 12% |
| Source: Goldman Sachs and FactSet data |
Here’s a look at the top companies that fall in Goldman’s goods category:
| Company | YTD RETURN |
| Exxon Mobil Corp. XOM, +0.55% | 13% |
| Procter & Gamble Co. PG, +0.74% | 14.7% |
| Intel Corp. | 7% |
| Pfizer Inc. PFE, +0.27% | -6.2% |
| Chevron Corp. | 8.5% |
| Merck & Co. Inc. MRK, +0.64% | 2.8% |
| Boeing Co. BA, +0.95% | 11.3% |
| Coca-Cola Co. KO, +0.10% | 1.4% |
| PepsiCo Inc. PEP, +0.46% | 14.4% |
| Abbott Laboratories ABT, -0.60% | 5.8% |
| Philip Morris International Inc. PM, -0.49% | 25.8% |
| Honeywell International Inc. HON, +0.56% | 29.2% |
| Broadcom Inc. AVGO, -0.96% | 20.2% |
| Medtronic PLC MDT, -0.13% | -2% |
| AbbVie Inc. ABBV, +0.28% | -15% |
| United Technologies Corp. UTX, +1.41% | 29.1% |
| Thermo Fisher Scientific Inc. TMO, -0.16% | 21.6% |
| Nvidia Corp. NVDA, +1.24% | 31.7% |
| Source: Goldman Sachs and FactSet data |
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