New York Times Co. has reached an agreement to acquire Serial Productions, the maker of the hit podcast “Serial,” a deal that aims to further the newspaper’s podcasting ambitions, according to people familiar with the matter.
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New York Times Co. has reached an agreement to acquire Serial Productions, the maker of the hit podcast “Serial,” a deal that aims to further the newspaper’s podcasting ambitions, according to people familiar with the matter.
An announcement could come as soon as Thursday, one of the people said. New York Times and Serial Productions declined to comment.
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