Sephora plans to install 850 shops inside Kohl’s Corp. stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co. , according to company executives.
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Sephora has about 2,600 stores globally, but only 500 free-standing locations in the Americas.
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The beauty wars are heating up.
Sephora plans to install 850 shops inside Kohl’s Corp. KSS, +14.44% stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co. JCPNQ, -2.81%, according to company executives.