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The Wall Street Journal: Sephora will set up shop inside Kohl’s starting next fall

Sephora plans to install 850 shops inside Kohl’s Corp. stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co. , according to company executives. Read More...

Sephora has about 2,600 stores globally, but only 500 free-standing locations in the Americas.

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The beauty wars are heating up.

Sephora plans to install 850 shops inside Kohl’s Corp. KSS, +14.44% stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co. JCPNQ, -2.81%, according to company executives.

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