The Meta Platforms (NASDAQ: FB) app Instagram recently surpassed 2 billion monthly active users, adding about 1 billion new ones around the world over the past three years. The amount of money American advertisers spend on Instagram will surpass the amount spent on Meta's core Facebook app this year, according to analysts at eMarketer. Investors shouldn't expect international revenue per user on Instagram to reach the level of revenue per user in the U.S. But what they should expect is for Instagram monetization to catch up to monetization levels of the core Facebook app in each market. Read More...
The Meta Platforms (NASDAQ: FB) app Instagram recently surpassed 2 billion monthly active users, adding about 1 billion new ones around the world over the past three years. The amount of money American advertisers spend on Instagram will surpass the amount spent on Meta’s core Facebook app this year, according to analysts at eMarketer. Investors shouldn’t expect international revenue per user on Instagram to reach the level of revenue per user in the U.S. But what they should expect is for Instagram monetization to catch up to monetization levels of the core Facebook app in each market.
