Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt facing platforms such as Facebook, Snapchat and Twitter. According to the World Federation of Advertisers, a trade body that covers 90 per cent of the world’s advertising spending, an additional 41 per cent of respondents were still undecided about whether to pause digital campaigns because of divisive content and hate speech on the platforms. The findings of the previously undisclosed survey suggest the boycott against Facebook and other platforms has the potential to extend to the majority of blue-chip advertisers. Read More...
Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt facing platforms such as Facebook, Snapchat and Twitter. According to the World Federation of Advertisers, a trade body that covers 90 per cent of the world’s advertising spending, an additional 41 per cent of respondents were still undecided about whether to pause digital campaigns because of divisive content and hate speech on the platforms. The findings of the previously undisclosed survey suggest the boycott against Facebook and other platforms has the potential to extend to the majority of blue-chip advertisers.
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