There has been a lot of concern over advertising spending following comments in recent weeks from the likes of Snap , Meta Platforms and others, but as we've shared with club members, between its market share leading Google search engine and YouTube, Alphabet is well positioned to pick up the continued shift in advertising dollars to digital from "legacy" models. A new report from Pew Research supports that view as does the latest search engine market share data from Statista, and both keep us bullish on GOOGL shares. While Alphabet may hesitate to use the word "dominant" when discussing the market share figures for Google Search, with around 83% of the market according to Statista vs. its next closest competitor Microsoft's Bing with ~9% of the market. Read More...
There has been a lot of concern over advertising spending following comments in recent weeks from the likes of Snap , Meta Platforms and others, but as we’ve shared with club members, between its market share leading Google search engine and YouTube, Alphabet is well positioned to pick up the continued shift in advertising dollars to digital from “legacy” models. A new report from Pew Research supports that view as does the latest search engine market share data from Statista, and both keep us bullish on GOOGL shares. While Alphabet may hesitate to use the word “dominant” when discussing the market share figures for Google Search, with around 83% of the market according to Statista vs. its next closest competitor Microsoft’s Bing with ~9% of the market.
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