TikTok is making a big push into gaming, adding a dedicated tab within the short-form video platform, its first venture into a different entertainment format. The Chinese-owned company is the latest video platform to expand beyond video into games, one of the most lucrative entertainment industries, following Netflix’s launch of mobile games last year and filling a void left by rivals Snapchat and Facebook, which are winding down their gaming platforms. It will feature a host of mobile games where ads can be served and users can pay for additional content, according to four people familiar with the plans. Read More...
TikTok is making a big push into gaming, adding a dedicated tab within the short-form video platform, its first venture into a different entertainment format. The Chinese-owned company is the latest video platform to expand beyond video into games, one of the most lucrative entertainment industries, following Netflix’s launch of mobile games last year and filling a void left by rivals Snapchat and Facebook, which are winding down their gaming platforms. It will feature a host of mobile games where ads can be served and users can pay for additional content, according to four people familiar with the plans.
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