The most controversial movie of the year is ... “Trolls World Tour”? As innocuous as the rainbow-colored, music-blaring animated movie may seem, the digital release of the “Trolls” sequel has caused a storm to course through the movie industry. Just as the pandemic worsened and movie theaters were shuttering, Universal Pictures (UVV) shifted the film’s release to video on demand, leading a charge straight through the theatrical window. Read More...
‘Trolls World Tour’ grosses nearly $100 million on demand — biggest digital movie debut ever
The most controversial movie of the year is … “Trolls World Tour”? As innocuous as the rainbow-colored, music-blaring animated movie may seem, the digital release of the “Trolls” sequel has caused a storm to course through the movie industry. Just as the pandemic worsened and movie theaters were shuttering, Universal Pictures (UVV) shifted the film’s release to video on demand, leading a charge straight through the theatrical window.
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