On Wednesday Twitter TWTR, -1.52% launched Super Follows, a feature that allows some users to charge their followers to gain access to premium content.
The feature, which is currently only available to a select group of Twitter users, will allow certain users to profit off their accounts through monthly subscriptions.
“With Super Follows, people can create an extra level of conversation on Twitter (sharing bonus Tweets and more!) to interact authentically with their most engaged followers – all while earning money,” Esther Crawford, product manager at Twitter, wrote in a company blog post.
“Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy sports experts, and more,” she continued.
Super Follows pricing, which is set by the user, can be $2.99, $4.99 or $9.99 a month. Users who currently allow their fans to Super Follow them will have a Super Follow badge on their profile.
According to Twitter, there are four prerequisites that users need to be eligible to set up Super Follows on their accounts — in addition to adhering to Twitter’s Super Follows Policy. Those qualifications are:
- Have at least 10,000 followers
- Have tweeted at least 25 times within the last 30 days
- Be based in the U.S.
- Be at least 18 years old
Adding some sort of subscription service to Twitter is something that has been discussed for years as an opportunity to bring in revenue.
Twitter has been free to join since it was founded in 2006.
Twitter did not immediately respond to a request for comment on this story.
“The first thing we want to focus on is that economic incentive to people who are contributing to Twitter,” Jack Dorsey, the CEO of Twitter and the digital payments company Square SQ, -0.75%, said earlier this year. “That can come through a regular subscription, that can come through content unlock, that can come through tipping. There is a host of things and right now we are just studying and prioritizing what those things look like.”
In February, Twitter announced it was getting into the newsletter business after the company acquired editorial content platform Revue in January.
Twitter’s stock is up 13.93% over the past three months, compared with a 7.9% gain for the S&P 500 SPX, +0.11% over that same period.