Disappointment, denial and confusion flooded U.S. TikTok on Wednesday upon hearing the news that Chinese owner ByteDance planned to shut off the app for its 170 million U.S. users by Sunday, seemingly throwing in the towel on efforts to keep the popular video-sharing platform going. Users who have amassed followings and careers on the app hoped for months that TikTok would find a way to avoid a U.S. ban passed into law in 2023. “TikTok signaling that white flag is very discouraging and very sad,” said Joonsuk Shin, 28, a research manager and content creator based in New York.
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