A pandemic lockdown with millions confined to their homes and physical distancing enforced should have been a disaster for the dating app business. While users initially shied away from using the apps at the start of lockdown, said Ms Dubey in an interview with the Financial Times, online dating has since exploded, with the average number of daily messages sent across all of Match’s platforms increasing by nearly 30 per cent in April, compared with the end of February. In particular, users are taking advantage of new video chat features in many of Match’s flagship apps that allow them to go on virtual dates without leaving their houses. Read More...
A pandemic lockdown with millions confined to their homes and physical distancing enforced should have been a disaster for the dating app business. While users initially shied away from using the apps at the start of lockdown, said Ms Dubey in an interview with the Financial Times, online dating has since exploded, with the average number of daily messages sent across all of Match’s platforms increasing by nearly 30 per cent in April, compared with the end of February. In particular, users are taking advantage of new video chat features in many of Match’s flagship apps that allow them to go on virtual dates without leaving their houses.
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