Political campaign groups with no obvious affiliation to any of the UK’s main parties have bought thousands of Facebook ads in the first month of the general election campaign, in a digital battle for votes that transparency campaigners warn is too opaque to be adequately monitored. According to Financial Times analysis, these non-party groups, sometimes referred to as shadow campaigns, have spent more than half a million pounds on ads with Facebook and its subsidiary Instagram, as well as other online networks such as Google and Snapchat. The non-party groups are seeking to influence voters on issues including Brexit, tactical voting and opposing Labour’s radical reforming agenda for Britain. Read More...
Political campaign groups with no obvious affiliation to any of the UK’s main parties have bought thousands of Facebook ads in the first month of the general election campaign, in a digital battle for votes that transparency campaigners warn is too opaque to be adequately monitored. According to Financial Times analysis, these non-party groups, sometimes referred to as shadow campaigns, have spent more than half a million pounds on ads with Facebook and its subsidiary Instagram, as well as other online networks such as Google and Snapchat. The non-party groups are seeking to influence voters on issues including Brexit, tactical voting and opposing Labour’s radical reforming agenda for Britain.
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