Walmart Inc. said Thursday that it will acquire the technology and assets of Silicon Valley-based Polymorph Labs, adding to its expanding ad business, Walmart Media Group. Walmart (WMT) has been “quietly” building its advertising division, which is based on online and in-store sales data, according to a blog post from Stefanie Jay, vice president and general manager of Walmart Media Group. “Simply put, we can help brands understand if someone saw their ad on Walmart’s platform or across the internet, and then purchased the product in-store or online,” Jay wrote. Read More...
Walmart bolsters growing ad business with Polymorph Labs acquisition
Walmart Inc. said Thursday that it will acquire the technology and assets of Silicon Valley-based Polymorph Labs, adding to its expanding ad business, Walmart Media Group. Walmart (WMT) has been “quietly” building its advertising division, which is based on online and in-store sales data, according to a blog post from Stefanie Jay, vice president and general manager of Walmart Media Group. “Simply put, we can help brands understand if someone saw their ad on Walmart’s platform or across the internet, and then purchased the product in-store or online,” Jay wrote.
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