The bottle (er, shot): LIQS Cocktail Shot, $8.99 for a four-pack
The back story: Americans must be getting lazy when it comes to cocktail-making. How else to explain the growing popularity of the ready-to-drink (or RTD) category, as in cocktails that you can purchase pre-made?
(Low-calorie Skinnygirl cocktails, Woody’s Pink Grapefruit and Malibu Rum Sparkler are three such examples.)
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LIQS (short for liquor shots) is a perfect example. The brand, which offers shot-sized (obviously) pours of a number of boozy drinks, launched in 2013 and has seen impressive growth ever since. Sales are expected to increase by 200% this year alone, according to the brand. LIQS also recently sold its two-millionth shot.
Many products in the ready-to-drink category have an artificial and overly sweet taste. Not LIQS shots.
Simplicity is indeed key to the brand’s identity. The idea behind LIQS was “to create a product that is premixed, high-quality and ready-to-drink,” a brand spokesperson says.
It also doesn’t hurt to have a little variety. The brand originally launched with a handful of offerings, from Vodka Kamikaze to Tequila Cinnamon Orange. It has since added more, including a line of wine-based cocktail shots. And coming this year: a line of non-alcoholic, tea-based shots infused with CBD.
LIQS
What we think about it: Many products in the ready-to-drink category have an artificial and overly sweet taste. Not LIQS shots. The brand offers sips that resemble a decently made cocktail, more or less. We’re partial to the Whiskey Fireshot (bourbon mixed with cinnamon and vanilla “crème”). That said, these are shot-sized pours — if you’re looking for a full-sized cocktail, you might find LIQS a little skimpy.
How to enjoy it: The whole point of LIQS is that the drinks are ready to go. Just open the foil seal and sip away.
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