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The Wall Street Journal
More Shoppers Buy Store Brands, Eating Into Big Food Companies’ Sales
Cost-conscious consumers are buying more store brands at the supermarket, raising pressure on big food companies that are dealing with their own rising costs. Lower-cost oatmeal, pickles, granola bars and coffee, made by companies such as TreeHouse Foods and sold by retailers like Walmart and Kroger , are gaining traction with consumers for the first time since the pandemic began, according to market-research firm IRI. Store-branded food and beverages gained 1 percentage point of market share in terms of sales dollars over the four weeks that ended July 10, the most recent data available, according to IRI.
