One way to judge how satisfied consumers are with a company’s products or services is to ask them—opinions typically gleaned by conducting surveys or convening panels. Devised by the research firm ROI Rocket, this new metric, a “digital positioning score,” looks at the amount of activity a company realizes over time, as compared with its industry peers, across four channels: search, traffic on its website (or sites), social media and any apps it has. When things are popping online, it’s “indicative of how people view a brand,” says Rod Fertig, ROI Rocket’s chief data officer. Read More...
One way to judge how satisfied consumers are with a company’s products or services is to ask them—opinions typically gleaned by conducting surveys or convening panels. Devised by the research firm ROI Rocket, this new metric, a “digital positioning score,” looks at the amount of activity a company realizes over time, as compared with its industry peers, across four channels: search, traffic on its website (or sites), social media and any apps it has. When things are popping online, it’s “indicative of how people view a brand,” says Rod Fertig, ROI Rocket’s chief data officer.
