In fact, according to one industry study, 82% of SVOD customers plan to maintain their current streaming accounts without adding any more in the near term. The maturing of the streaming space is a notable risk for Netflix (NASDAQ: NFLX), which is already one of the world's largest SVOD operators by subscriber numbers. Netflix is expanding into the videogame arena, creating the potential to reach new audiences, while also creating an opportunity to defend itself against customer churn. Read More...
In fact, according to one industry study, 82% of SVOD customers plan to maintain their current streaming accounts without adding any more in the near term. The maturing of the streaming space is a notable risk for Netflix (NASDAQ: NFLX), which is already one of the world’s largest SVOD operators by subscriber numbers. Netflix is expanding into the videogame arena, creating the potential to reach new audiences, while also creating an opportunity to defend itself against customer churn.
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