In October, The Wall Street Journal published a blockbuster investigation of Facebook's troubling internal practices, based in large part on... Read More...
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TikTok Draws a New Weapon to Battle Google, Facebook
The social media advertising market has been controlled by just two players for some time. Getting your ad in front of as many eyeballs as possible is the name of the game, and no companies have more eyes on them than Meta Platforms , formerly Facebook, and Google parent company Alphabet . If you add Amazon into the mix, 74% of the global digital ad spend (not just on social media) was controlled by less than a handful of companies in 2021, according to Digiday.
