Shares of Amazon (NASDAQ: AMZN) rose on Friday morning, adding as much as 2.9%. The catalyst that sent the e-commerce platform higher was increasing bullish sentiment by several Wall Street analysts. Amazon's annual "Christmas in July" sale is in the rearview mirror, and while details are sketchy, Prime Day appears to have been a success. Read More...

Shares of Amazon (NASDAQ: AMZN) rose on Friday morning, adding as much as 2.9%. The catalyst that sent the e-commerce platform higher was increasing bullish sentiment by several Wall Street analysts. Amazon’s annual “Christmas in July” sale is in the rearview mirror, and while details are sketchy, Prime Day appears to have been a success.