Disney's (NYSE: DIS) streaming platform Disney+ is an unparalleled success, hitting over 60 million subscribers in less than a year and doing so four years ahead of schedule. Disney isn't giving up on theaters -- it can't forego the billions of dollars they generate -- but it is a "unique opportunity" to extend the Disney+ brand beyond being just a subscription-based service. Data from Sensor Tower shows there was a 68% jump in Disney+ downloads this past weekend to 890,000, compared to the weekend before, along with a 193% increase in spending on the app to $12 million, indicating Mulan was the driver. Read More...
Why Disney’s On-Demand Release of ‘Mulan’ Is Still a Failure
Disney’s (NYSE: DIS) streaming platform Disney+ is an unparalleled success, hitting over 60 million subscribers in less than a year and doing so four years ahead of schedule. Disney isn’t giving up on theaters — it can’t forego the billions of dollars they generate — but it is a “unique opportunity” to extend the Disney+ brand beyond being just a subscription-based service. Data from Sensor Tower shows there was a 68% jump in Disney+ downloads this past weekend to 890,000, compared to the weekend before, along with a 193% increase in spending on the app to $12 million, indicating Mulan was the driver.
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