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TechCrunch
Amazon pulls out of IPL cricket streaming rights bidding
Amazon won’t be bidding for the five-year IPL media rights, a person familiar with the matter told TechCrunch, a surprising last-minute move that leaves the much anticipated prized auction largely to Disney and Reliance. The e-commerce giant was one of several tech giants that had been preparing to participate in the Sunday auction, which will grant the cricket media rights for the year 2023 through 2027. Amazon, which has deployed about $6.5 billion in its India business and operates Prime Video streaming service, has relayed to the BCCI, the cricket board overseeing the Indian Premier League tourney, that it won’t be participating in the bid, the person said, requesting anonymity as the details are private.
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