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Why Netflix’s Ad Business Could Be a Juggernaut

After nearly a decade of avoiding the ad business, Netflix (NASDAQ: NFLX) is starting an ad business. Co-CEO Reed Hastings had long dismissed the idea, arguing that the simplicity of Netflix's ad-free subscription model was an advantage, but the market finally forced his hand. Netflix stock is down 64%, with much of that decline coming after the company reported a surprise decline in total subscribers in the first quarter and lost another net 1 million members in the second quarter. Read More...

After nearly a decade of avoiding the ad business, Netflix (NASDAQ: NFLX) is starting an ad business. Co-CEO Reed Hastings had long dismissed the idea, arguing that the simplicity of Netflix’s ad-free subscription model was an advantage, but the market finally forced his hand. Netflix stock is down 64%, with much of that decline coming after the company reported a surprise decline in total subscribers in the first quarter and lost another net 1 million members in the second quarter.

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