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Will Netflix’s Ad Tier Make the Stock Plunge Further?

Netflix (NASDAQ: NFLX) is hurrying to launch its new, lower-cost, ad-supported subscription tier -- and it is now intending to debut the plan on Nov. 1 rather than its previous target date of early 2023. Because Disney (NYSE: DIS) is planning to launch its own ad-supported plan in December, Netflix is desperate to get ahead of its rival with advertisers, telling them to submit bids this week. The plan, though, might not be the hit with subscribers that Netflix believes. Read More...

Netflix (NASDAQ: NFLX) is hurrying to launch its new, lower-cost, ad-supported subscription tier — and it is now intending to debut the plan on Nov. 1 rather than its previous target date of early 2023. Because Disney (NYSE: DIS) is planning to launch its own ad-supported plan in December, Netflix is desperate to get ahead of its rival with advertisers, telling them to submit bids this week. The plan, though, might not be the hit with subscribers that Netflix believes.

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