Reuters
Meta exec pitches metaverse business to advertisers
The metaverse will open up more ways for businesses to make money, an executive from Facebook parent Meta Platforms Inc told an advertising conference on Monday, in a presentation complete with a video showing holographic avatars fencing and playing basketball. The company’s head of metaverse, Vishal Shah, cited opportunities for brands around digital goods and immersive shopping, speaking over video conference at the Interactive Advertising Bureau’s annual leadership meeting in New York. “Without the physical limitations that exist today that put pressure on businesses’ bottom line, things like real estate, supply chain and geographical reach, the metaverse will open up more opportunities for businesses to make money,” Shah told the audience.
