TikTok's meteoric rise seemingly threatened Snap's (NYSE: SNAP) Snapchat, which targets the same Gen Z market with its ephemeral messages and short videos. TikTok clearly covets Snap's core market: It bought so many ads on Snapchat it became its top advertiser last year, according to MediaRadar, and it poached over a dozen employees from Snap. First, Indian regulators banned TikTok, along with dozens of other Chinese apps, citing privacy concerns and escalating tensions with China. Read More...
Would TikTok’s Downfall Make Snapchat a Buy?
TikTok’s meteoric rise seemingly threatened Snap’s (NYSE: SNAP) Snapchat, which targets the same Gen Z market with its ephemeral messages and short videos. TikTok clearly covets Snap’s core market: It bought so many ads on Snapchat it became its top advertiser last year, according to MediaRadar, and it poached over a dozen employees from Snap. First, Indian regulators banned TikTok, along with dozens of other Chinese apps, citing privacy concerns and escalating tensions with China.
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